Hargittai, E. (2007). Whose space? Differences among users and non-users of social network sites. Journal of Computer-Mediated Communication, 13(1), 276-297.
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Review: This study explored who was more likely to join to ceratin social network sites over others. The sites considered in this study were: Facebook, Myspace, Zanga, Orkut and Friendster. The author proposes that users (college freshmans) select a site regarding offline identities like: ethnic group, living context and parents level of education and sex. The findings suggested that hispanics wil use facebook more than any other ethnic group. While Asians and Asian American will use Xanga and Friendster. Also the findings suggest that "there seems to be a positive relationship between parental schooling and the use of Facebook and Zanga, and a negative relationship between parental education and the use of MySpace. In addition students that live with their parents would be less involve in social network sites in contrast with students that live alone or in dorms. Suggesting that those that dont live with their parents spend more time mantaining their relationships online than those that live with their parents. Also suggesting that "online actions and interactions cannot be seen as a tabula rasa activities, independent of existing iffline identities. In that sense researchers must be cautious not to generalize results of SNS when conducting research if only one site is being considered.
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